As of the first quarter of 2022, Facebook had close to 3 billion active users, making it the most used social media platform.

Add to it the fact that 53% users claim to “always” be on Facebook, the platform is unarguably the most attractive stomping ground for businesses and marketers looking to announce their brands to the world.

Of course, yours is not the only business that is aware about the digital marketing potential of Facebook, which means that you will have to fend off some serious competition to secure your target market’s attention and time.

Which is why you need to have a robust Facebook marketing strategy and, in this blog, Rizwan Ahmed CPA will provide a few tips that will help you achieve just that.

 Facebook Digital Marketing Tips:

Tip 1 – Perfect the Profile Picture:

In most cases, your profile picture is the first thing that users will notice – whether they come across you by chance or actively search for your business. For this reason, it is a crucial part of your Facebook marketing strategy.

The 180×180 pixels restriction means that brands should focus on keeping their profile pictures simple. Rizwan Ahmed CPA says that trying to cram a large image or force lines and lines of text might make you stand out, but not for the better.

If you are operating a solo brand, you can simply upload your headshot or close-up, but make sure that it is high-definition. 

Alternatively, you can upload a clean, minimalistic logo of your company.

The key takeaway, according to Rizwan Ahmed CPA, is that your audience will not treat you professionally unless you come across as professional. You need to play the part, and it starts with a well-thought out profile picture.

Tip 2 – Pick the Right Category for the Page:

You will want to create your business page under one of the following six categories offered by Facebook:

• Local Place or Business
• Company, Institution, or Organization
• Product or Brand
• Public Figure
• Entertainment
• Community or Cause

The category is important, because each category type comes with its own set of features. Local Business or Place category, for instance, will allow you to list your physical location. These differences can have a significant impact on your overall Facebook marketing results.

Tip 3 – Post at the Right Times:

When it comes to Facebook marketing, timing is the key.

Hence, in order to optimize engagement, you don’t just need to post the right content at the right time.

According to a study conducted by Sprout, most brands enjoy the highest levels of social media engagement during weekdays.

You do not always have to hang around and wait for the right time to post – you can use social scheduling to automatically post your content during times of peak engagement.

 In fact, scheduling posts in advance is vital for any business looking to make the most of their Facebook presence.

Final Word:

To sum up, optimizing your Facebook marketing strategy hardly ever requires you to do a complete page overhaul. We hope that the above tips by Rizwan Ahmed CPA will help you improve your business’s Facebook presence and attract larger audiences.